How to Choose Speakers for a Business Event

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The format of your event should determine your selection of speakers. A speaker who excels at one format is unlikely to be effective in another. For example, a keynote speech requires a speaker who is skilled at delivering it and facilitating discussion. For a workshop, you should choose someone who has demonstrated expertise in leadership, management, or a specific industry. A speaker who can provide relevant and engaging discussions is ideal.

Goal and intent define what the event is

To create an effective event, you need to have clear objectives and goals in mind. Goals relate to overall intent and strategic direction, while objectives relate to specific target groups or specific areas of the event. Objectives are useful for tracking progress and evaluating the event’s success. Each objective should be clearly stated and measurable, and be based on a specific timeline. Then you can determine whether you are on track or need to tweak your plan.

Once you have clearly defined your objectives and target audience, you need to tie those objectives to your events strategy. Linking events to your strategic plan will help you clarify the ROI of the event and your events team. It will also help you identify goals where the event can make a significant impact. For example, if your goal is to expand business in your top 50 target accounts, you need to define success metrics based on your audience composition and engagement, and the nature of interactions between the participants.

Lean on partnerships to promote your call for speakers

One of the easiest ways to secure a speaker for your next business event is to lean on partnerships. For example, if you have an industry association, you can leverage your membership to contact people and ask them to introduce you to other people. You can also ask past speakers to post write-ups and clips from their speaking experiences. You can also contact subject matter experts to find speakers who can share their knowledge and expertise with the audience.

Regardless of your approach, make sure that your speaker’s message and background align with your event’s goals. If you’re working with a PR firm, consider collaborating with them to write press releases. Once they’re finished, share your press releases on your social channels. Provide social media assets such as headers and GIFs. Your event organizers can also offer event information, key messages, links and hashtags.

Update speakers’ LinkedIn profiles

The most effective way to find the best speakers is to update their LinkedIn profiles. This requires some time and vetting. You should start the process at the beginning of the event lifecycle, when identifying speakers. However, it is essential to include speaker details as well as the event context and dates. You can also include a speaker’s photo, if available. This will allow the audience to see what they can expect during the event.

The easiest way to find a quality speaker is to leverage your network. Go through the professional networks of your company’s employees and find individuals who can speak on the subject. Ask for introductions from these individuals, and you’ll increase the likelihood that they’ll attend your event. Another way to find a speaker is to make an open call on your website or social media profiles. Make sure the speakers have an active LinkedIn profile, and update their profile regularly.

Include a call for speakers in your email signature

Including a call for speakers in your email signature is an effective way to spread the word about your business event. The key to engaging a speaker is to make sure you create a clear call to action, such as a link to a signup form. Be sure to include the closing date for this call. If possible, schedule a phone call and set up a meeting in India with potential speakers to share more details. When soliciting speakers for your business event, think about a win-win situation for everyone involved. While monetary compensation may be important, don’t forget that attendees appreciate the chance to hear from an influential figure. Start by leveraging your executive team’s connections. Ask them to brainstorm high profile speakers in their area of expertise. Then, reach out to them via email and set a calendar reminder.

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